May 2022
Intermediate to advanced
688 pages
19h 29m
German
Content preview from Social Media Marketing, 6th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Abbildung 4-18 Lieferando rudert erst zurück, nachdem heftig Gegenwind auf Social Media aufkam.
Ein gutes Krisenmanagement hat Kaufland gezeigt. Eine Kampagne mit Schlagersänger Michael Wendler lief an und zeigte in Social Media positive Resonanz. Ein paar Stunden später nahm das Unheil seinen Lauf. Wendler postete in seiner Instagram-Story krude Verschwörungstheorien. Kaufland reagierte schnell und konsequent. Die komplette Kampagne wurde eingestampft, und der Wendler-Content verschwand. Was Kaufland twitterte, zeigt Abbildung 4-19.
Abbildung ...
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