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Social Media Marketing, 6th Edition
book

Social Media Marketing, 6th Edition

by Corina Pahrmann, Katja Kupka
May 2022
Intermediate to advanced
688 pages
19h 29m
German
dpunkt
Content preview from Social Media Marketing, 6th Edition

Der Einfluss von Social Media auf Suchmaschinenergebnisse

Die Fallstudie zu Café und Hofladen von Jutta Zeisset zeigt, dass die Existenz mehrerer Social-Media-Profile beim Reputationsmanagement helfen kann. Jutta Zeisset pflegt neben Twitter einen YouTube-Kanal, eine Facebook-Seite, Instagram, Snapchat und Pinterest. Dank dieses Engagements und der Vernetzung fördert die Google-Suche nach »Museumscafe Zeisset« nicht nur die Homepage zutage, sondern auch die Profile auf Facebook und YouTube sowie Bewertungen und Berichte von anderen über das Café.

Social Media Marketing eignet sich gut, das Reputationsmanagement zu unterstützen und negative Suchergebnisse zu relativieren. Das regelmäßige Engagement in Social Media trägt dazu bei, die Suchmaschinenergebnisse ...

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Publisher Resources

ISBN: 9781098141219