May 2022
Intermediate to advanced
688 pages
19h 29m
German
Content preview from Social Media Marketing, 6th Edition
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KAPITEL 7
Microblogging mit Twitter
In diesem Kapitel:
Twitter ist ein kostenloser Microblogging-Dienst, dessen Nutzer:innen über kurze Textnachrichten von anfangs 140, inzwischen maximal 280 Zeichen Länge kommunizieren. Jedem Tweet kann zusätzlich ein Video, ein Bild oder ein Link hinzugefügt werden. Der 2006 gestartete Dienst hat rund 199 Millionen registrierte täglich aktive User.1 Von insgesamt 5,2 Millionen deutschsprachigen Accounts werden etwa 3,5 Millionen zumindest wöchentlich bespielt. Etwa 1,4 Millionen Deutsche nutzen Twitter täglich.2
Twitter überzeugt seit Jahren durch große Bekanntheit und vergleichsweise ...
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