May 2022
Intermediate to advanced
688 pages
19h 29m
German
Content preview from Social Media Marketing, 6th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
KAPITEL 5
Content Marketing
In diesem Kapitel:
Wie wirkt Content Marketing?
Der Begriff Content Marketing ist gut zwei Jahrzehnte alt, das Konzept dahinter älter. Als frühes Beispiel gilt Dr. Oetker. Auf die Packungen ihres Backpulvers druckte die Bielefelder Firma Ende des 19. Jahrhunderts Kuchenrezepte. Später erweiterte das Unternehmen diesen Ansatz zu einem umfangreichen Merchandising: Viele Generationen lernten mit dem Backbuch von Dr. Oetker die ersten Schritte ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.