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Social Media Marketing, 6th Edition
book

Social Media Marketing, 6th Edition

by Corina Pahrmann, Katja Kupka
May 2022
Intermediate to advanced
688 pages
19h 29m
German
dpunkt
Content preview from Social Media Marketing, 6th Edition

Der Trend Social Commerce geht auf den Wunsch nach mehr Nutzerfreundlichkeit und Komfort zurück. Wer auf TikTok oder Instagram unterwegs ist, möchte dort auch einkaufen – und nicht mühsam in einen Onlineshop wechseln. Das spricht für Features wie Instagram Shopping, Live-Shopping auf Instagram und das Bezahlen per Check-out. Sie sind besonders für Unternehmen interessant, die neu am Markt sind und sich auf das Branding und den Verkauf auf Social Media fokussieren. Näheres zu diesen Funktionen erfahren Sie in den Kapiteln 9 und 10.

Die Aufmerksamkeitsspanne der Menschen nimmt ab und die Fülle an Plattformen und Content zu. Selbst unterhaltsamer und aktueller Inhalt kommt nicht an, wenn Sie damit nicht in den ersten Sekunden Interesse wecken. Unternehmen ...

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Publisher Resources

ISBN: 9781098141219