Skip to Content
Social Media Marketing, 6th Edition
book

Social Media Marketing, 6th Edition

by Corina Pahrmann, Katja Kupka
May 2022
Intermediate to advanced
688 pages
19h 29m
German
dpunkt
Content preview from Social Media Marketing, 6th Edition

Neben den Basisinformationen sollten Sie Ihre Seite mit einem sogenannten Button ausstatten. Dieser enthält einen Call-to-Action – also eine Handlungsaufforderung für Ihre Kunden. Zur Wahl stehen 15 verschiedene Buttons von Jetzt buchen über Registrieren bis Auf Website shoppen.

Hinweis

Denken Sie bei der Gestaltung Ihrer Facebook-Präsenz und Ihrer Inhalte immer daran, dass die meisten Menschen Facebook inzwischen mobil abrufen. Prüfen Sie, ob das auch für Ihre Zielgruppen passt (Abweichungen kann es beispielsweise im B2B-Geschäft geben). Wenn ja, gilt: Mobile First. Ihre Fotos müssen auf Smartphones und Tablets gut wirken, ihre Texte auf kleinen Screens gut zu erfassen sein. Und nie vergessen: Sie wollen Menschen erreichen.

Die Seite feinjustieren ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Social Media Marketing All-in-One For Dummies, 6th Edition

Social Media Marketing All-in-One For Dummies, 6th Edition

Michelle Krasniak
Social Media Marketing All-in-One For Dummies, 5th Edition

Social Media Marketing All-in-One For Dummies, 5th Edition

Michelle Krasniak, Jan Zimmerman, Deborah Ng

Publisher Resources

ISBN: 9781098141219