June 2023
Beginner
298 pages
9h 1m
English
Content preview from Strategic Communication, 3rd Edition
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Contents
An example of strategic communication in action
About the business of organisations
Chapter 1: What this book is about
A strategic communication plan framework
Choosing a topic for your strategic plan project
Chapter Exercise: Analysing an issue
Convincing young Americans to register to vote
Sudden infant death syndrome and sleeping posture
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.