Chapter 7 Setting the compass Communication goals and objectives
- Goal: To understand how effective goals and objectives provide direction for a communication strategy.
- Objectives: This chapter will help you to:
- Understand the specific roles of goals and objectives in a communication strategy
Recognise how goals and objectives connect to later elements of a strategy
- Be aware of the need for correctly written objectives to enable a proper evaluation
Write effective goals and objectives.
- Understand the specific roles of goals and objectives in a communication strategy
- Principle: Goals and objectives deal with the changes a communication strategy is designed to achieve.
- Practice: Goals and objectives need to be realistic.
Ancient mariners and the early travellers in the Arabian desert used ...
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