Chapter 12 The Gemini factor Evaluating strategic communication projects

DOI: 10.4324/9781003317579-13

  • Goal: To demonstrate the importance of evaluating strategic communication projects.
  • Objectives: This chapter will help you to:
    • Understand the need to evaluate strategic communication projects

      Familiarise yourself with basic evaluation techniques

    • Write an evaluation plan for your strategic plan.
  • Principle: Evaluation is an essential component of strategic communication planning.
  • Practice: Practitioners evaluate the success of their projects in several ways.

For many professional team sports people, a Monday morning video session after the weekend match can be a nightmare, especially if the team lost. At these sessions, the coach replays ...

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