Chapter 13 Strategic communication counselling
- Goal: To explore the role of a strategic communication counsellor.
- Objectives: This chapter will help you to:
- Understand the importance of counselling as a strategic communication function
- Recognise different levels of communication practice
- Explain the strategic direction of your planning project.
- Principle: Chief executives and other managers regularly seek communication advice from senior practitioners.
- Practice: Communication counsellors need to understand management and organisational environments.
Most senior practitioners, the leaders who head up communication teams, spend a great deal of time giving advice. Unlike the people in their teams who write a ...
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