Chapter 10 Communication tools—the things we do

DOI: 10.4324/9781003317579-11

  • Goal: To understand how tools implement communication pathways.
  • Objectives: This chapter will help you to:
    • Understand how tools implement a communication pathway

      Link communication tools to communication pathways.

  • Principle: Tools describe how a communication pathway will be implemented.
  • Practice: Tools are what practitioners write and produce. They are the action items that target publics see.

Chess is a game of strategy and tactics. For chess players, a strategy is about winning the game. It is the long-term plan for what they need to do if they are to checkmate their opponents. Tactics are the short-term moves they make with each piece. Chess strategy and ...

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