June 2023
Beginner
298 pages
9h 1m
English
Content preview from Strategic Communication, 3rd Edition
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Chapter 10 Communication tools—the things we do
- Goal: To understand how tools implement communication pathways.
- Objectives: This chapter will help you to:
- Understand how tools implement a communication pathway
Link communication tools to communication pathways.
- Understand how tools implement a communication pathway
- Principle: Tools describe how a communication pathway will be implemented.
- Practice: Tools are what practitioners write and produce. They are the action items that target publics see.
Chess is a game of strategy and tactics. For chess players, a strategy is about winning the game. It is the long-term plan for what they need to do if they are to checkmate their opponents. Tactics are the short-term moves they make with each piece. Chess strategy and ...
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