Chapter 5 Analysing organisational communication needs
- Goal: To understand the essential role of a situation analysis in a strategic communication plan.
- Objectives: This chapter will help you to:
- Identify the communication needs of an organisation
- Appreciate the role of formative research in communication planning
- Understand the importance of analysis in communication planning
- Recognise that the success of a communication strategy depends on the correct analysis of issues facing an organisation.
- Principle: Formative research underpins effective analysis of the communication needs of an organisation.
- Practice: A situation analysis is used to determine the other elements of a communication plan.
Starting the ...
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