April 2020
Intermediate to advanced
494 pages
20h 8m
English
MCKINSEY & COMPANY has observed that while companies are rushing headlong to become more digital, executives have very diverse perspectives as what “going digital” really means.1 These perspectives range from a focus on technology, to digital customer engagement, to new digital business models and more. The lack of clarity often results in piecemeal initiatives, missed opportunities and false starts in the digitalization of the enterprise.
The term digitalization goes beyond an organization taking advantage of digital platforms, but rather ...
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