April 2020
Intermediate to advanced
494 pages
20h 8m
English
book
Strategic Information Management, 5th Edition
by Robert D. Galliers, Dorothy E. Leidner, Boyka Simeonova
Content preview from Strategic Information Management, 5th Edition
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The Big Data Industry
BIG DATA RECEIVES a lot of press and attention—and rightly so. Big Data, the combination of greater size and complexity of data with advanced analytics,1 has been effective in improving national security, making marketing more effective, reducing credit risk, improving medical research and facilitating urban planning. In leveraging easily observable characteristics and events, Big Data combines information from diverse sources in new ways to create knowledge, make better predictions or tailor services. Governments serve their citizens better, hospitals are safer, firms extend credit to those previously excluded from the market, law enforcers catch more ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.