April 2020
Intermediate to advanced
494 pages
20h 8m
English
STRATEGY IS BOTH a statement of intent and a process by which that intent is formed and performed by members of organizations. The ownership of these two aspects of strategy has traditionally been with elite groups within organizations (Hambrick, 2007; Pettigrew, 1992). However, the rise of social media as a platform for open communication and wider engagement in organizational discourse has shifted attention to more collective views of strategy (Seidl and Whittington, 2014; Whittington, 2006).
Formalized strategy may still be managed from the top in many organizations but ...
Read now
Unlock full access