Chapter 4

The Strategic Model


This chapter explains the user experience (UX) strategic model through goal setting and alignment with UX best practice. The example is a case study for UX strategy on


User experience



Market driven


However beautiful the strategy, you should occasionally look at the results.

Winston Churchill

The Strategic Model

The success of any project depends on developing a good strategy, which is an overall master game plan for a project. It includes defining high-level goals and then mapping out the smaller steps that help get the project to its goal.

Defining a successful path is not easy, some companies just want to put one foot in front of the other, and others ...

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