Chapter 11 Translating Needs into Goals
11.1 Introduction
In Part 2, we discussed the identification of value for existing systems, where we have to reverse-engineer the function from the form and determine the design intent from possible use cases. In this chapter, we will find that identifying value for new systems is significantly more challenging.
Many transformative architectures arise out of new value propositions or serve as-yet-unidentified needs. Who knew they “needed” a Podcast of the Economist on their morning commute before Podcasts were invented? Who knew they “needed” key card readers for hotel rooms when keys were the dominant choice? The identification of value is difficult, because it blends the challenge of identifying the underlying ...
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