April 2015
Intermediate to advanced
480 pages
21h 24m
English
The term “stakeholder” has gained broader usage since Edward Freeman’s 1984 publication of Stakeholder Management, which firmly established the term and the importance of stakeholder management as an active task. However, over the years it has come to mean any and all parties touched by the system, with the net result that “managing stakeholders” is often interpreted as a downstream public relations activity rather than an upstream process identifying and serving potential customers.
We distinguish beneficiaries from stakeholders to help resolve this challenge. Beneficiaries are those who benefit from your actions. Your architecture produces an outcome or output that ...
Read now
Unlock full access