April 2015
Intermediate to advanced
480 pages
21h 24m
English
The last step in concept development is to select a few integrated concepts for further development. One of the primary aims of this discussion is to develop more than one concept for consideration. A decision with only one option is an imperative—there is nothing to decide! The role of the architect in the concept generation phase is often to preserve options, in the face of pressure to down-select early and focus resources on a single concept. The challenge of evaluating concepts is that they may not be detailed enough to understand the potential fit against goals—hence the pressure to down-select early.
Bazerman provides an excellent overview of biases in managerial decision making, ...
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