April 2015
Intermediate to advanced
480 pages
21h 24m
English
The purpose of this chapter is to apply creativity to generating a variety of concepts to choose from. Using both structured and unstructured creativity, we have worked to build out a number of concepts. This was based on two key ideas: More concepts will spur ideas for yet more concepts, and choosing among many concepts is more likely to yield a successful architecture than building out only one concept.
Figure 12.10 shows the number of concepts ballooning and then down-selected to a small number for more detailed trades. Specifically,

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