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Technical Training Management - Commercial skills aligned to the provision of successful training outcomes by CEdMA Europe

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3 TECHNICAL TRAINING PRODUCT MANAGEMENT

Planning and introducing the right offering at the right time and right price point

Technical training product management encompasses the process of designing, building, operating and maintaining the training offering. Many technology-based companies apply product management techniques to ensure they are creating a training service that motivates and adds value, with the end objective to ensure the customer wants to buy and continues to apply training for business benefit.

Product management also takes into account the current marketing need, position, price and lifecycle management to ensure continued fitness for purpose over time.

This chapter looks at roles and responsibilities of employees engaged ...

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