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Cultural Considerations

A nation’s culture resides in the hearts and in the soul of its people.

—Mahatma Gandhi

In the world of customer service and support, where technology converges with humanity, a quiet revolution is unfolding, and artificial intelligence (AI) is at the center and ready to transform this landscape. This could very well be the synopsis of the latest sci-fi movie captivating audiences worldwide. And maybe, one day, it will be. However, today, it reflects the reality we are living and breathing every day. Companies and customers are standing at the edge of a big shift set to completely redefine how we all think about customer service.

Yet, despite the great potential of AI to enhance efficiency and personalization, a paradox ...

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