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Make It a People Business

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The need for connection and community is primal, as fundamental as the need for air, water, and food.

—Dean Ornish, physician and researcher

What business are you in? I’m not asking what sector of the economy you serve (for example, healthcare, retail, financial services). I’m asking if you are in a product-focused business, a service-centric business, or something else?

I’ve been fortunate to work with leaders at Starbucks and write two books about the company (The Starbucks Experience: 5 Principles for Turning Ordinary ...

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