The Amp It Up Fieldbook

12Grow Fast or Die Slow

It's not unusual for leaders to pump the brakes because they are uncertain or fearful that they won't be able to effectively manage as their company grows. Having a growth model in place can help organizations determine whether their business will scale successfully or whether it will struggle to reach profitability. Planning in advance also helps you prepare to move into adjacent markets or innovate within a core product rather than trying to innovate a second or third product from scratch. Growing is hard as a startup, but it can become even more difficult once you've reached scale.

The following activities will help you understand what to expect and how to approach hypergrowth, beat the competition, and continue to grow long term.

BUILD YOUR GROWTH MODEL

Trying to scale without a plan in place is like trying to build a house without a blueprint. It can be difficult to determine the limits and potential of scale, and a growth model can help you get clarity.

Consider the realities of your business landscape as you answer the following questions. To ensure you are considering all angles, have your team answer these questions as well. You'll compare your responses at the end of this activity.

1. What factors can support or limit your organization's growth? List all key considerations or elements that relate to your market, the business landscape, your product, and so on.

    

    

    

    

    

    

    

2. What is the biggest factor that could limit your organization's growth? ...