The Amp It Up Fieldbook

Preface

The role of leadership is to drive performance to change the status quo. The most effective leaders are able to identify opportunities within their organizations and pursue them to attain exceptional outcomes. They amp it up.

When people ask me about my secret to success, they may be surprised that the explanation is so simple. Anyone can do it. Most organizations are underperforming, whether their people realize it or not. The secret to amping it up is finding the slack that naturally exists and eliminating it by setting bigger goals, a faster pace, and a higher intensity. It's about pushing the organization to perform at a much higher level and reaping the results of your amplified efforts.

If anybody can do this, then why do so many organizations remain complacent? In some cases, it's simply because it's hard. Change is always hard, and amping it up will push people beyond what they have grown comfortable with. As a leader, you may become unpopular. People who don't keep up will leave. But those are the trade-offs needed to make meaningful change. When you give up the good-enough mindset and amplify your expectations, you gain far more than you lose.

In other cases, organizations plod along with the status quo because they don't know how to get started. While the approach is simple, the execution is not. This fieldbook forms the bridge that can help you move from the concepts described in Amp It Up to implementation in your own organization.

HOW TO USE THE FIELDBOOK ...