May 2024
Intermediate to advanced
192 pages
1h 27m
English
Content preview from The Amp It Up Fieldbook
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14Materialize Your Opportunities
Revisiting your organization's growth story can help you get a handle on the opportunities you're facing. If you're not consciously looking for ways to grow, you'll miss out. Apply the nine takeaways from Data Domain's growth story to fine-tune your strategy and map your course.
The following activities will help you hone your strategy and build the story of your organization's future growth. Before you begin, revisit your strategy from Chapter 5 and summarize it here.
SURVEY THE LANDSCAPE
Takeaways 1 and 2 concern the industry conditions on the ground. Consider the popular incumbents and up-and-coming competitors in your space.
Takeaway 1: Attack weakness, not strength.
What do your customers and potential customers hate about their current vendor? What do they want to change? What do your competitors do poorly?
Takeaway 2: Either create a cost advantage or neutralize someone else's.
How can you best use economic factors to your advantage? If you can't beat a competitor on price, what can you offer to present a better value?
TAKE THE MARKET'S VITALS
Takeaways 3–5 are about your market, which will change over time. Consider your current customers and your future ones.
Takeaway 3: It's much easier to attack an existing market than create a new one.
What market will you take over? How can you appeal to potential customers? How can you displace your competitors?
Takeaway 4: Early ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.