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The Amp It Up Fieldbook
book

The Amp It Up Fieldbook

by Frank Slootman
May 2024
Intermediate to advanced
192 pages
1h 27m
English
Wiley
Audiobook available
Content preview from The Amp It Up Fieldbook

15Open the Aperture

A strategy transformation takes planning and conscious effort. When determining whether an organization has the potential to be a super-grower, consider what their current customers think about the product and the people. Explore how you can improve the existing strategy before moving to transform it. Then look to expand opportunities that will help you outlast the competition.

The following activities will help you build on your existing strategy so you can expand your vision and your company.

IDENTIFY SUPER-GROWER POTENTIAL

Super-growers share four key factors:

  1. Exceptional growth rate to date
  2. Weak and unpopular incumbents in the market
  3. Organic expansion with customers
  4. Customer satisfaction and praise

Consider each of these in the context of your organization to determine your growth potential.

  1. Growth rate to date: How quickly has your organization been growing? What does this tell you about its capacity for rapid expansion?

     

     

     

     

  2. Weak and unpopular incumbents in the market: What is the competition like? Will they be hard to displace? In what ways are they vulnerable? What kind of relationships do they have with their clients?

     

     

     

     

  3. Organic customer expansion: Are your customers finding new uses for your products? What does this tell you about how you can expand? What does this tell you about your product?

     

     

     

     

  4. Customer satisfaction and praise: What is the overall tone of the feedback you receive? What does this tell you about how easy it ...
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Publisher Resources

ISBN: 9781394245024Purchase Link