The Amp It Up Fieldbook

Table of Contents

1. Cover
2. Table of Contents
3. Title Page
4. Copyright
5. Preface
   1. HOW TO USE THE FIELDBOOK
   2. WHO THE FIELDBOOK IS FOR
   3. GETTING STARTED
6. 1 Introduction: The Power of Amping Up
   1. GET THE LAY OF THE LAND
   2. ORGANIZATIONAL SCAN
7. 2 My Journey from Teenage Toilet Cleaner to Serial CEO
   1. CAREER HIGHLIGHTS
   2. TOUGH TIMES
   3. YOU AS A LEADER
8. 3 Make Your Organization Mission Driven
   1. DRAFT YOUR MISSION
   2. BIG, BUT NOT IMPOSSIBLE
   3. CLARIFY YOUR MISSION
   4. MEASURING YOUR MISSION
   5. LIVING THE MISSION EVERY DAY
9. 4 Declare War on Your Competitors and on Incrementalism
   1. KNOW YOUR ENEMY
   2. KNOW YOURSELF
   3. BANISH INCREMENTALISM
   4. ADOPT A GROWTH MINDSET
   5. OUTPACE YOUR COMPETITION WITH A GROWTH PLAN
   6. LEADING YOUR TEAM INTO BATTLE
10. 5 Put Execution Ahead of Strategy
    1. SET A CAREER PATH FOR EXECUTION EXCELLENCE
    2. EVALUATE YOUR EXECUTION: ON YOUR OWN
    3. CONSIDER ALTERNATIVES
    4. EVALUATE YOUR STRATEGY: WITH YOUR TEAM
11. 6 Hire Drivers, Not Passengers, and Get the Wrong People Off the Bus
    1. DRIVERS AND PASSENGERS
    2. MAKE ROOM FOR MORE DRIVERS
    3. DRIVE ACTIVE RECRUITMENT
    4. PERFORM ACTIVE CALIBRATION
12. 7 Build a Strong Culture
    1. CLARIFY YOUR CULTURAL VALUES
    2. CULTURE THROUGH ACCOUNTABILITY
    3. PROTECT YOUR CULTURE
13. 8 Teach Everyone to Go Direct and Build Mutual Trust
    1. IDENTIFY SILOS
    2. GO DIRECT
    3. STEP INTO A HIGH-TRUST ENVIRONMENT
14. 9 Put Analysis Before Solutions
    1. WHEN THE SOLUTION IS THE PROBLEM
    2. DIAGNOSE YOUR PROBLEM
    3. PRE-INTERVIEW PLANNING
    4. NEW-HIRE CALIBRATION
    5. IMPROVING FUTURE ANALYSIS
15. 10 Align Incentives for Customer Success
    1. SUPPORT YOUR CUSTOMERS AT EVERY LEVEL
16. 11 Ramp Up Sales ...