The Amp It Up Fieldbook

16Swing for the Fences

Strategic transformation requires lead time and foresight. You need to think well ahead of the current dynamic in your market to succeed, even if your strategy and product are exactly what the market wants and needs. To stay ahead of market shifts, management must understand how to reposition themselves for growth. You may think you have enough time to prepare for the future, but you probably don't. Anything essential to your strategy must be in place before anyone needs it. Don't take comfort in the status quo. Try to anticipate what's coming next.

The following activities will help you reposition your company as your strategy evolves.

PLAN THE NEXT SHIFT

Where do you think the market is going? How will the world in which you do business change as your strategy transforms?

 

 

 

 

 

 

 

Think about your current positioning. How could it pigeonhole you or hold you back as the market's needs change?

 

 

 

 

 

 

 

 

How can you most effectively communicate each essential change to your strategy and positioning? What will you change in terms of your messaging, branding, and communications?

 

 

 

 

 

 

 

 

DEFINE YOUR STRATEGY EVOLUTION

Consider your responses to the questions in Chapters 14 through 16 against your current strategy.

Write your current strategy here.

 

 

 

How has your strategy shifted as you've improved your execution?

 

 

 

Write your next strategy here.

 

 

 

How will you get there? What will you need to execute?

 

 

 

 

 

Now try ...