The Art and Science of Business Communication, 4e, 4th Edition

CHAPTER 13

Social Media

“To get the most from social platforms we need to know what they do best.”

—Nandini Dias COO, Lodestar UM

Upon completion of this chapter, you should be able to:

1. Understand the meaning of social media.
2. Know the use of social media as a universal phenomenon.
3. Learn different forms of social media.
4. Know how to choose the most suitable social media for your specific purpose.
5. Know how the concept of communication is changed by social media.

COMMUNICATION AT WORK

In the London Games 2012, Holly Bleasdale, the British polevaultex, did nothing outstanding. She finished sixth in her event. But Bleasdale achieved a star’s fame when on August 6, she took to a microblogging site to announce to the world that her boy friend ...