Preface
There are two types of text books—one that follows a given syllabus; the other that defines syllabus. This edition is an attempt to do the latter.
After having tested the first edition for over five years, and the second for over two, we were convinced that the book had established very well the pedagogy—teaching of Business Communication by case method, but the question, “What exactly to teach in Business Communication to make students corporate-ready?” still remained incompletely answered. Thus, the third edition had taken a very different approach to the content of a Business Communication course.
This fourth edition of The Art and Science of Business Communication is an attempt to take the book to a higher level by including some ...
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