June 2017
Beginner
464 pages
17h 52m
English
book
The Art and Science of Business Communication, 4e, 4th Edition
by P.D. Chaturvedi, Mukesh Chaturvedi
Content preview from The Art and Science of Business Communication, 4e, 4th Edition
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CHAPTER 12
Business Letters, Memos, and E-mails
"If he [the person you are replying to] is rude, be specially courteous. If he is muddleheaded, be specially lucid. If he is pig-headed, be patient. If he is helpful, be appreciative. If he convicts you of a mistake, acknowledge it freely and even with gratitude.”
—Sir Ernest Gowers
Upon completion of this chapter, you should be able to:
- Identify business situations that require writing letters, memos, and e-mails.
- Write simple, complete, and persuasive letters and memos.
- Know the essentials of good business correspondence.
- Plan written communication by first considering the needs, levels, and expectations of readers.
- Acquaint yourself with different formats of letters, memos, and e-mails. ...
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