CHAPTER 11
Cross-cultural Communication
“In some ways, all people are like all other people; in some ways, like some other people; and in some ways, like no one else.”
—Clyde Kluckhohn
Upon completion of this chapter, you should be able to:
- Understand the increasing need for clear and cordial communication with people from different cultures.
- Understand how cultural context affects personal behaviour and business communication.
- Know the main characteristics of lowcontext and high- context cultures.
- Learn how to communicate across cultures with different concepts of formal and social behaviour, time, and space.
- Understand e-mail etiquette for intercultural business communication.
COMMUNICATION AT WORK
A group of French students, ...
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