In May of 1977, the film Star Wars premiered. It was a surprise hit with young and old alike, but especially with the young. Children were going to see it again and again. It took nearly a year for Kenner Toys to produce a line of action figures based on the movie characters, but even a year after the film’s release, the toys were a tremendous success, selling as fast as they could be produced and continuing to sell well for years. Other Star Wars merchandise was produced—posters, jigsaw puzzles, sleeping bags, paper plates, and ...
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