CHAPTER THIRTY-TWO

The Designer and Client Want the Game to Make a Profit

FIGURE32.1

Love and Money

It is time to face another painful truth.

I know that you, personally, are designing games out of love for the medium. If there were no way to make money at game design, you would surely continue to do it as a hobby. The very word “amateur” literally means lover.

But money is the fuel that drives the game industry.

If games were not profitable, the industry would wither and die.

And in the real world of the game industry, there are many people who, if they learned today they could make 2% more profit a year selling can openers instead ...

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