Research Framework
Someone said that our best work is the work we find ourselves doing when there is no obligation to do so. When Covid-19 put on hold our projects I found myself with a bit of time on my hands and those nagging questions in mind. So I rolled up my sleeves to do a substantial research with 18,537 customers of 24 large organizations (all of which are well-known organizations within their sectors and almost all are publicly listed companies) from 9 different industry sectors, analyzing 59 customer groups. Eighty percent of the respondents were in the United States and Canada, 8 percent were in the United Kingdom, and 12 percent were from the rest of the world (primarily the Middle East and South-East ...
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