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The Big Miss
book

The Big Miss

by Zhecho Dobrev
August 2022
Beginner to intermediate
220 pages
5h 42m
English
Business Expert Press
Content preview from The Big Miss

CHAPTER 13

AI and the Future of Customer Experience

Integrate data science with behavioral science and ask the right questions from the beginning in order to get the most out of the data. Embrace AI to mine the data and engage Behavioral Science to interpret the data.

—Cerita Bethea

Nowadays it’s not uncommon for companies to be sitting on large masses of customer data from customer interactions (digital and in-store) or in the form of customer profiles. That also includes the millions of recorded phone calls for the occasional “training and development purposes.” In addition, there are now widely available third-party data sets with customer profile descriptors including attitudes, digital and social media behaviors, as well as biometric data ...

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Publisher Resources

ISBN: 9781637422571