Book description
The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News
The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes.
More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include:
Style, voice, jargon, and why good writing matters
Stocks, bonds, currencies, and covering markets
Debt, earnings, M&A, and reporting on companies
Government financing, opinion polls, and following the money
The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.
Table of contents
- Introduction
- Acknowledgments
- Chapter 1: The Bloomberg Way
- Chapter 2: The Five Fs
- Chapter 3: The Four-Paragraph Lead
- Chapter 4: Show, Don’t Tell
- Chapter 5: Writing Well Matters
- Chapter 6: Preparation
- Chapter 7: Headlines
- Chapter 8: Covering News
- Chapter 9: People
- Chapter 10: Enterprise
- Chapter 11: Ethics
- Chapter 12: How We Work
- Chapter 13: The Data Advantage
- Chapter 14: Five Easy Pieces
-
Chapter 15: Markets
- How to Cover Markets
- Four Pillars of Market Reporting
- Writing Market Leads
- Keeping Stories Fresh
- Technical Analysis
- Markets Enterprise
- Stocks
- Themes for Stocks
- Bonds
- Government Bonds
- Themes for Government Bonds
- Corporate Bonds
- Themes for Corporate Bonds
- Swaps
- Money Markets
- Currencies
- Covering Currency Markets
- Themes for Currencies
- Commodities
- Themes for Commodities
- Chapter 16: Companies
- Chapter 17: Economies
- Chapter 18: Government
- Chapter 19: Grammar
- Chapter 20: Words and Terms
- End User License Agreement
Product information
- Title: The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition
- Author(s):
- Release date: March 2014
- Publisher(s): Bloomberg Press
- ISBN: 9781118842263
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