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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition by Matthew Winkler, Jennifer Sondag

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Chapter 5Writing Well Matters

The Bloomberg News audience includes customers of the Bloomberg terminal, subscribers to Bloomberg Markets, Bloomberg Businessweek and Bloomberg Pursuits magazines, visitors to the Bloomberg.com and Bloomberg Businessweek.com websites, subscribers to Bloomberg Government and Bloomberg BNA, readers of newspapers that publish our stories, viewers of our television networks and those who listen to our radio station and affiliates. Many have an understanding of business and finance. Others have knowledge that is more general.

That makes it essential that our news is accessible to the widest audience. Write with the idea that you are telling a tale to your spouse, siblings, parents or friends.

George Orwell, in his ...

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