The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition

Chapter 16Companies

To provide the most transparency for our audience, Bloomberg News journalists dig into every aspect of a company and develop sources both inside and outside of its walls. Our mission is to break news as well as provide detail and perspective in real time when companies make news.

We publish thousands of corporate press releases each day that arrive from the Web and through electronic feeds from public-relations wires and stock exchanges. That technology is limited. It can’t discern what was left out of the release that people need to know. It can’t talk with executives, investors, analysts and other stakeholders to break news or examine the implications. It can’t explain the links between companies, markets and policies ...