Chapter 2The Five Fs
Bloomberg News is defined by these words:
Factual word. Be the most factual. Rely on nouns and verbs, because they are more precise than adjectives and adverbs. Strive for 100 percent accuracy. Use the Bloomberg terminal to obtain facts and context, and use our reporting to develop anecdotes. We want to impress with the quality of our information, not the intricacy of our prose.
First word. Be the first to report the news. This is essential to satisfy our audience, whose livelihoods depend on the timeliness of information. We also have to provide the fastest delivery of information from news sources that are readily accessible to our rivals, such as economic reports and corporate releases.
Fastest word. Be the fastest ...
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