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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition
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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition

by Jennifer Sondag, Matthew Winkler
March 2014
Beginner to intermediate
304 pages
6h 27m
English
Bloomberg Press
Content preview from The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition

Chapter 2The Five Fs

Bloomberg News is defined by these words:

Factual word. Be the most factual. Rely on nouns and verbs, because they are more precise than adjectives and adverbs. Strive for 100 percent accuracy. Use the Bloomberg terminal to obtain facts and context, and use our reporting to develop anecdotes. We want to impress with the quality of our information, not the intricacy of our prose.

First word. Be the first to report the news. This is essential to satisfy our audience, whose livelihoods depend on the timeliness of information. We also have to provide the fastest delivery of information from news sources that are readily accessible to our rivals, such as economic reports and corporate releases.

Fastest word. Be the fastest ...

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Publisher Resources

ISBN: 9781118842331Purchase book