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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition by Matthew Winkler, Jennifer Sondag

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Chapter 10Enterprise

Enterprise is the effort in reporting that produces an exceptional and unique result. Enterprise is difficult to replicate, which is why all stories should be enterprising.

These stories set Bloomberg News apart, surprising readers, listeners and viewers and changing how they perceive the world. Enterprise explains the forces shaping events, reveals the motives and personalities of newsmakers and captures the trends molding the future.

Enterprise begins with reporting. Ideas spring from the work we do every day: talking to people, visiting factories and offices, digging through documents, reading and researching, and observing the world. Curiosity begets ideas. Great reporters are always uncovering something they didn’t ...

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