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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition by Matthew Winkler, Jennifer Sondag

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Chapter 1The Bloomberg Way

The mandate of Bloomberg News is to provide definitive coverage of economies, markets, companies and industries worldwide. This is the greatest opportunity in journalism today. We are dedicated to providing this news 24 hours a day, 365 days a year, while delivering context and perspective in the tradition of the best newspapers or magazines.

The connection between economies, markets, companies, industries and government is little understood, much less appreciated. The public—our readers, viewers and listeners—suffers the consequence when journalists are ignorant of these subjects.

Following the Bloomberg Way requires precision in language, attention to detail, a hunger for knowledge, persistence in getting any task ...

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