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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition by Matthew Winkler, Jennifer Sondag

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Chapter 11Ethics

Our name is Bloomberg. It is a good name and must never be tarnished by anything that we say or do. We adhere to the following ethical standards in our newsgathering and reporting:

We seek to avoid a conflict of interest, which is an economic, personal or political relationship that may compromise a journalist’s impartiality. We are mindful that the appearance of a conflict or impropriety can be as damaging to a reputation as doing something improper.

Bloomberg News does not allow external parties or the commercial interests of Bloomberg LP to dictate our reporting. Altering a story because it may embarrass a company or individual would create the perception that we yield to outside pressure, and that would cost us our integrity. ...

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