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The Book of Agreement
book

The Book of Agreement

by Stewart Levine
November 2002
Intermediate to advanced
250 pages
5h 3m
English
Berrett-Koehler Publishers
Content preview from The Book of Agreement
82

CHAPTER 10SALES AGREEMENTS

Market to the elite and eat with the masses.

But market to the masses and eat with the elite.

—Unknown

Once the sale is closed, it’s time to create a document that expresses the agreement between the people or organizations involved. This should be a simple process of writing down what was sold, what was bought, and the terms on which it will be delivered. Wouldn’t it be great if the agreement captured the good feelings that surround a new relationship. That was the basis for consummation of the transaction. Unfortunately, often the opposite happens.

In many situations, the “seller” delivers a form contract that details what was bought and what was sold, and the back of the form is filled with miniscule boilerplate ...

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Publisher Resources

ISBN: 9781605093352