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The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools by Jacob Morgan

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tenAdoption (Not Babies)

Once an organization selects and deploys an emergent collaboration solution, the next step is to get employees to use the new tool or tools. Every organization has its own ways of getting employees to adopt new tools and solutions; in fact, I haven’t seen many similar approaches to increasing adoption. Strategies for adoption are not as effective when they are simply white labeled or copied because many variables differ from one organization to another. Before we begin exploring adoption, let’s take a look at where companies are currently in the grand scheme of things (Figure 10.1).

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Figure 10.1 What percent of the target ...

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