Before we get into the topic of governance, it is necessary to discuss the creation and communication of a strategic direction or vision for what all this means and where it’s going. This doesn’t mean just telling employees that they should be collaborative. It means living, breathing, and believing in the mission of building a collaborative organization. IBM is one of the largest companies on the planet, and it does this quite well. Collaboration is embedded into the way the company operates: everything from idea jams, to internal collaboration platforms, to executive participation, to the fact that every year employees need to reaffirm the business conduct and social computing guidelines set forth by the company. Everything ...

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