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The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools by Jacob Morgan

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introduction

By the time you are reading this book I will be 28 years old. This means that although I understand how business was conducted before emergent social and collaborative technologies existed, I never worked for any organization that wasn’t using these types of technologies. In fact, it’s safe to say that I don’t know what it’s like to do business without using emergent social and collaborative technologies and strategies. This is why this book is worth your time.

I was born in a social, collaborative, and digital world. Chess Media Group, the management consultancy and strategic advisory firm that I run, was built on and is still operating because of emergent social and collaborative tools, and we’re just a small shop based in San ...

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