In this short cut, to focus on a key customer segment, you have to first focus on the most important goal of the project. Pick a software project and a primary goal, and then identify the key customer segment. Now change the primary goal and explain why a different customer segment is the most important.
In this short cut, following the Blitz QFD approach, only one key customer segment is given as an example. For software you are familiar with, identify at least three customer segments and give an example of a unique customer need for each segment. Can the needs of all segments be met with a single software product? (Do you think it is easier or harder to meet the unique needs of customer segments in software or hardware ...
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