The Essential Social Media Marketing Handbook

INDEX

Abbott, Katana, 165-167

Accessibility, 130, 146

Accessibility, global, 145-146

Accountability, 47

Actions, 144

Alignment, 142

Alter ego, 170

Amazon, 173-174, 186-187

Amplification, social, 125-127

Angel investing, 16

Audience, 88-89

Authenticity, 150

Author Central, 173-174

Authors, 169, 173-177, 182-187

Autoresponders, 138

Awareness, 162

AWeber, 138

Blab, 91

Blog Talk Radio, 104-106, 150

Blogging, 73, 74-76, 79-80, 183

Blogging, photo sharing and, 76-78

Blurring virtual and reality, 21

Boosted posts, 126

Bortone, Lou, 87-90

Brand, 144, 148, 169-170, 196-197

Branding, 141, 142-143

Businesses, local, 153-159

Campaign partners, 117

Campaigns, peer-to-peer, 199-201

CAN-SPAM Act, 137-138

Capturing history on social media, 209-220

Case studies, ...